What is Towards Zero
At the heart of Towards Zero is the belief that human health is more important than anything else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. Our bodies are strong up to a point, but if we're hit at high speeds there's only so much force we can withstand before we break. And that's why we need to build a safer roads system for everyone.
In this graph, we see the chance of a fatal outcome (y-axis) as the Impact speed km/h increases (x-axis). Our bodies have a limited tolerance to physical impacts and the likelihood of being killed or seriously injured increases dramatically at as low as 30km/h.
The move Towards Zero is a collaborative effort between everyone in the community. Together, we can build a safer road system that will change road safety for good.
Find out how a focus on these key areas will help us to achieve Zero
Safe roads play a vital role in reducing crashes and minimising the severity of injuries if there is an accident.
Improving vehicles safety helps to reduce road trauma on our roads. In fact, if everybody could be upgraded to the safest car in its class, road trauma would drop by a third overnight.