A lead role for business in Towards Zero

Towards Zero

Each year, about 250 people lose their lives on Victoria’s roads. Another 5,000 people are admitted to hospital with injuries. For some of them, life will never be the same.

Significant reductions in road trauma have been achieved over the years but if we want to continue to see progress, we need to do things differently. That’s why Victoria has adopted the Towards Zero approach to road safety.

Towards Zero recognises that people will always make mistakes but the price of those mistakes should never be death or serious injury. It is about creating a safer overall system that will protect road users in the event of a mistake.

This can only be achieved, however, when every company, every group and every person – the whole community – takes responsibility for road safety. There is an opportunity for business to play a lead role and help create a culture in Victoria where no one views death or serious injury on our roads as inevitable.


CitiPower and Powercor Australia


CitiPower and Powercor Australia has taken steps to ensure road safety remains a priority for its employees, particularly those who drive everyday as part of their work.

The company’s Health, Safety and Environment team and others developed a road safety expo – and then personally took it to 13 depots across Victoria.



Business community supports key road safety event

Business was strongly represented at the recent Towards Zero Road Safety Leadership Symposium at the RACV Club in Melbourne.

In a show of commitment, a number of businesses spoke to us about why it is important they support the vision of zero deaths and serious injuries on the roads.


Metricon Homes

Prioritising road safety


Premier Fruits Group

A collaborative approach