Rethink Speed

CHOOSING A
 SAFE, LEGAL SPEED

Our speed is one of the few things we control on the roads. While speed doesn’t always cause crashes, it always determines the severity of a crash. This is because the speed we travel at creates a force and it’s our vehicle and our bodies that absorb this force in a crash. This means the faster we choose to travel, the more severe a crash will be (whether the crash is our fault or not).

EVERY SPEED
 HAS A CONSEQUENCE

As much as we like to think we’re invincible, we’re not. The human body can only withstand certain amounts of force in a car crash. In fact, the impact forces of a car travelling at 30km/hr are enough to be fatal for a pedestrian that is hit, or for a driver in a side-on collision with a tree. To see what we might look like to survive a crash on our roads, visit meetgraham.com.au

IMPACT FORCE WHERE DEATH COULD OCCUR

Your chances of serious injury or death increase significantly at the impact speeds shown below for each type of crash.

Side-impact with tree
Side-impact with tree
Impact with pedestrian
Impact with pedestrian
Side-impact
Side-impact
Head-on
Head-on

BEHIND
 THE SCENES

ONE SCENARIO.
 SEVEN DIFFERENT OUTCOMES.

The advertisement depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether. Other scenarios depict more serious outcomes as the speed increases, culminating in the seventh scene where the car is wrapped around a pole and the bike flies through the air.
Rather than focussing on illegal speeding behaviour, ‘Rethink Speed’ encourages us all to choose travel speeds that are safe, legal and appropriate for the conditions.

REACHING
 ZERO

As drivers and riders we can’t control everything on our roads and we can’t stop the unexpected but we can control the speeds we travel at. Rethink speed and together we can work Towards Zero deaths and serious injuries on Victorian roads.